{"id":4780,"date":"2018-03-15T08:24:34","date_gmt":"2018-03-15T07:24:34","guid":{"rendered":"https:\/\/www.hellotranslator.com\/?p=4780\/"},"modified":"2018-03-15T08:24:34","modified_gmt":"2018-03-15T07:24:34","slug":"spanish-export-roadmap","status":"publish","type":"post","link":"https:\/\/www.hellotranslator.com\/en\/blog\/spanish-export-roadmap\/","title":{"rendered":"7 Step Roadmap to Start Your Spanish Export Journey"},"content":{"rendered":"<p>Spanish export is worth $13.8Bn to the UK (OEC 2015). That makes Spain the UK\u2019s 8<sup>th<\/sup> largest export market, with over 900 UK businesses operating in the Spanish market.<\/p>\n<p>It\u2019s easy to understand why Spanish export is so popular. 1 million British national residents plus 16 million British visitors annually mean the Spanish market is familiar with and interested in British products and services.<\/p>\n<p>Spanish infrastructure is generally high-quality, efficient and cost-effective. Qualified, cost-effective suppliers are readily available. Cultural and technological barriers are low. And the Spanish export market can offer a gateway into lucrative Latin America.<\/p>\n<p>In many ways, Spanish export is a no-brainer. And yet, small to medium businesses are often slow to capitalise. If you\u2019re in that camp, hopefully this roadmap to Spanish expansion will help.<\/p>\n<h3><strong>Research the Spanish market<\/strong><\/h3>\n<p>Spanish export success rests on the assumption there\u2019s an international market for your product or service \u2013 so neglect market research at your peril. UK Trade and Investment will cover 50% of the cost to commission market research so there\u2019s really no excuse.<\/p>\n<p>You want to know:<\/p>\n<ul>\n<li>Will people buy what you\u2019re offering?<\/li>\n<li>Where is the market need?<\/li>\n<li>Can people afford your product or service?<\/li>\n<li>How can people access your offering?<\/li>\n<\/ul>\n<p>The answers to questions like this determine the how, what and where of exporting. For example, you might decide your last-season unused inventory is great for Spanish export but your newest, premium line is best suited to domestic sales.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Understand your competitors<\/strong><\/h3>\n<p>Business expansion doesn\u2019t happen in a vacuum. Gov.UK report over 900 UK businesses export into Spain, while OEC research shows the Spanish export market was worth $13.8Bn in 2015.<\/p>\n<p>All of which means you\u2019ll be battling competitors, often more established than your business. You\u2019re the new kid on the block.<\/p>\n<p>Don\u2019t let that put you off. The competitive landscape is an advantage because it means you\u2019re not \u2018flying blind\u2019. You can enter the market with a wealth of knowledge your earlier competitors mightn\u2019t have had. So, ask questions like:<\/p>\n<ul>\n<li>Who are your primary and secondary competitors?<\/li>\n<li>What are their strategic relationships?<\/li>\n<li>What products or services do they sell?<\/li>\n<li>Who are their suppliers, employees and buyers?<\/li>\n<li>What is their route to market?<\/li>\n<\/ul>\n<p>And, importantly, ask what you can learn from their journey.\u00a0 What pitfalls have they faced, and successes achieved? That depth of insight will help you understand the market you\u2019re entering.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Define your goals\u00a0\u00a0<\/strong><\/h3>\n<p>As with any new business venture, you want to start small, prove concept, then scale. If exporting doesn\u2019t prove profitable, you can spot that early, and extract yourself without incurring huge losses.<\/p>\n<p>That\u2019s why clear KPIs are central to lowering business risk. Define your goals and assign a specific, measurable KPI so you can measure progress. Your goals might look something like this, for example:<\/p>\n<ul>\n<li>To sell \u00a31M of product into Spain over the next 12-months<\/li>\n<li>To achieve gross profit margin of 25% by year-end<\/li>\n<li>To expand product range with 3 new profitable products by year-end<\/li>\n<\/ul>\n<p>Clear goals help ground your overall strategy, which helps ensure your Spanish export business becomes a success. Don\u2019t miss this step out.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Plan logistics\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4784\" src=\"https:\/\/www.hellotranslator.com\/wp-content\/uploads\/2018\/03\/spanish-export-goods-truck.png\" alt=\"Spanish export goods truck\" width=\"652\" height=\"435\" srcset=\"https:\/\/www.hellotranslator.com\/wp-content\/uploads\/2018\/03\/spanish-export-goods-truck.png 652w, https:\/\/www.hellotranslator.com\/wp-content\/uploads\/2018\/03\/spanish-export-goods-truck-530x354.png 530w\" sizes=\"auto, (max-width: 652px) 100vw, 652px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Make your strategy tangible with an export implementation plan. Decide how exporting will work for you in practice, in other words.<\/p>\n<p>There\u2019s no proscriptive model here \u2013 so much depends on your goals, business and limitations. You might transport UK-made goods to Spain, or set up Spanish manufacturing plants, for example. Maybe your current sales team will cover Spain, or perhaps you\u2019ll build a dedicated overseas team.<\/p>\n<p>You need to define your route to market, source transport and storage solutions, determine your supply chain, negotiate contracts, and so on. Many export businesses find it beneficial to hire a specialist logistics professional to simplify the process.<\/p>\n<p>It\u2019s also important to understand the legal implications of Spanish export. As a Spanish exporter, remember you\u2019re subject to all in-country laws, including safety and product legislation. This might impact your go-to-market strategy considerably.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Build a marketing plan\u00a0 \u00a0\u00a0<\/strong><\/h3>\n<p>Exporting your products or services into the Spanish market is only half the battle. You also have to sell them. That\u2019s where a considered marketing plan comes in, raising awareness, creating desire and driving sales.<\/p>\n<p>Think about the practical assets you\u2019ll need:<\/p>\n<ul>\n<li>Do you need a new website?<\/li>\n<li>How will you take orders?<\/li>\n<li>What about local SEO, or local PR?<\/li>\n<\/ul>\n<p>And the story you\u2019ll tell within them:<\/p>\n<ul>\n<li>How will you tell your brand story?<\/li>\n<li>Which messaging will most resonate with your target audience?<\/li>\n<li>How does Spanish cultural nuance impact your communications?<\/li>\n<\/ul>\n<p>A one-size-fits-all marketing strategy won\u2019t be effective. Spain can feel very similar to the UK, but it\u2019s still a different market. Prospects have different hopes, dreams, priorities, limitations and assumptions, and those things all impact how you communicate effectively.<\/p>\n<p>Which brings us neatly to the next point\u2026<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Hire a native, professional translator \u00a0\u00a0<\/strong><\/h3>\n<p>A native, <a href=\"http:\/\/www.hellotranslator.com\/en\/\">professional Spanish translator<\/a> is hugely important. You might assume you can skimp here because English is an accepted business language in Spain \u2013 which is true. But translation services give you precision and nuance you\u2019d otherwise lack.<\/p>\n<p>That\u2019s why a native speaker is especially important. Even when they\u2019re speaking English, your buying market (and suppliers, and distributors, etc.,) are culturally Spanish<em>.<\/em> There\u2019s a cultural nuance there &#8211; you need someone who truly understands that culture, not just the mechanics of the language.<\/p>\n<p>And that\u2019s why you should seek a professional translator, not just any native speaker. Translating the essence of what you mean \u2013 not just the mechanics of what you say \u2013 takes a professional with experience interpreting the heart of your story, to translate that in the way that resonates most with the Spanish audience.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Network, network, network \u00a0\u00a0<\/strong><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-4787\" src=\"https:\/\/www.hellotranslator.com\/wp-content\/uploads\/2018\/03\/spanish-culture-export-tips.png\" alt=\"Spanish culture | export tips\" width=\"649\" height=\"431\" srcset=\"https:\/\/www.hellotranslator.com\/wp-content\/uploads\/2018\/03\/spanish-culture-export-tips.png 649w, https:\/\/www.hellotranslator.com\/wp-content\/uploads\/2018\/03\/spanish-culture-export-tips-530x352.png 530w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>You have a wealth of knowledge about your domestic market you might take for granted \u2013 things like supplier reputations, or business etiquette. Those snippets of insight are important to business longevity. Local knowledge \u2013 gained through networking \u2013 can help you build that insider\u2019s perspective of the Spanish market.<\/p>\n<p>Keep your eyes peeled for networking opportunities, even if they seem a little unconventional. In Spain, you can sometimes build better connections over a relaxed afternoon in a <em>taperia <\/em>than you do over several boardroom meetings, for instance. Build real connections, and you\u2019ll be on your way to sustainable business.<\/p>\n<p><em>If you\u2019ve been considering European expansion, hopefully this roadmap will convince you Spanish export really is incredibly accessible. <\/em><\/p>\n<p><em>Check out our <\/em><em><a href=\"http:\/\/www.hellotranslator.com\/en\/find-translators\/\" target=\"_blank\" rel=\"noopener\">library of professional translators HERE<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spanish export is worth $13.8Bn to the UK (OEC 2015). That makes Spain the UK\u2019s 8th largest export market, with over 900 UK businesses operating in the Spanish market. It\u2019s easy to understand why Spanish export is so popular. 1 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":4781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[214],"tags":[413,427,425,426],"class_list":{"0":"post-4780","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-translation","8":"tag-hello-translator","9":"tag-professional-spanish-translators","10":"tag-spanish-export","11":"tag-spanish-export-roadmap","12":"entry"},"_links":{"self":[{"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/posts\/4780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/comments?post=4780"}],"version-history":[{"count":5,"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/posts\/4780\/revisions"}],"predecessor-version":[{"id":4789,"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/posts\/4780\/revisions\/4789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/media\/4781"}],"wp:attachment":[{"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/media?parent=4780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/categories?post=4780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.hellotranslator.com\/en\/wp-json\/wp\/v2\/tags?post=4780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}